Wille yli luoma biography

Wille Yli-Luoma didn’t take a traditional path to owning a coffee roastery and café. The Finland native and professional snowboarder settled in Portland. He became fascinated by specialty coffee, started roasting at home and eventually started offerring his beans to surrounding professionals. His Heart Coffee Roasters, which debuted in , was the talk of the town when coffee pros descended on Portland for SCAA. I met Yli-Luoma on April 20 on the SCAA showroom floor, and he shared insights at how he’s found success in the coffee world.

What brought you to Portland?

I decided to move to the States for snowboarding when I was 23, and it seemed like a town that suited me most. It reminded me of Europe, and it was a little nicer city, and closer to nature. The food culture was good here.

Had you worked with coffee at that point?

No, actually, not at all. I wasn’t a big fan of coffee back then. I had some espressos and some coffee beverages, but I wasn’t a big consumer. When I

Wille Yli-Luoma - Facebook

From tinkering in his basement to running world-renowned roasters, Wille Yli-Luoma is the king of Heart Roasters.

Biography of Wille Yli-Luoma

Wille: It’s pretty much what we do at the cafés.

Crafted: Heart Coffee Roasters - Snowboarder

Read the full biography of Wille Yli-Luoma, including facts, birthday, life story, profession, family and more.

Coffee Guide: Heart Coffee Roasters - Portland Food and Drink

Wille: I was born in Turku, Finland.

Heart Coffee Roasters Episode /// Unpacking Coffee Podcast ...

And, as a member of the celebrated Forum 8, he was a member of the one of the heaviest and most progressive teams in snowboarding history.

Interview with Heart's Wille & Rebekah Yli-Luoma Episode ...

Wille and Rebekah Yli-Luoma - Friends of Friends / Freunde ...

Heart Coffee Roasters turned 15 years old in , and co-founder Wille Yli-Luoma talks about their embrace of volumetrics.